Our Story

we believe the humble keychain is so much more than just a functional accessory -
it's a canvas to showcase your unique personality and meaningful connections

started by my family who constantly misplaced their keys, we set out to create customizable keychains that would become indispensable reminders of what matters most

Nick "Hey Bear"

Inspired by a Family's Misplaced Keys

Mrs. Bear
Honey, you've forgotten your keys again. This is the third time this week!

Mr. Bear
I know, I know. I just get distracted sometimes. I really need to come up with a better system to remember my keys.

Hey Bear
Hey dad, I bought you a keychain. Maybe that could help you remember your keys?

Mr. Bear
I'm not really the keychain type of guy, and definitely not this boring store-bought keychain. I will give it a try though because of you my son.

Next day Mr. Bear went shopping as usual. When he reached out for his wallet, he frantically patted his pockets, looking for his keys. "Where are my keys?", he confused. He saw a keychain just like his on a stranger's belt. Smiling awkwardly, he asked the person if he could have his key back, but the other person stepped away, looking surprised.

Mrs. Bear
Do you need all of our faces on the keychain so you don't embarrass yourself next time!

Hey Bear
Mum, you are genius!

A week later Hey Bear came home with a personalized keychain

Mr. Bear

Son, I love this personalized keychain with all of our names so I'll always have my family with me, even when I forget where I put my keys!